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Surviving Low Website Traffic Trends of Summer

July 28, 2013 By Lisa J 9 Comments

Most people who are still struggling to get leads, grab this training: to learn how to leverage the Internet!


Welcome back! Most people who are still struggling to get leads, grab this training: to learn how to leverage the Internet!


Website traffic trends
Website traffic trends

Do the low website traffic trends of summer get you down? You may already be frustrated or freaking out about your decreased website traffic.

Summertime is one of the low website trends of the year! With kids out of school, warm weather, and vacations, it’s normal for you website traffic to decrease in summer.

There are many other reasons that your website traffic may be declining. In this article I focus on the website traffic trends of summer. This means that you already have great traffic going to your website and are doing all the right things to make that happen.

Then suddenly, June, July and August hit and you see the low website traffic on your statistics graph. Or maybe you noticed a huge decrease in leads or sales.

Either way, you heart sinks and you get a sick feeling in your stomach. Am I right?

Let’s take a look at three ways you can survive the low website traffic trends of summer!

Simple Advice for Low Website Traffic Trends

Here are your website traffic tips:

Keep doing what you are doing

Here’s a big mistake that people make when they get low website traffic in summer. Feeling down, they simply stop writing blog posts. I hear this all the time, “well, I’m not getting the website traffic so why bother writing blog posts?”

This is a big mistake! During the low website traffic trends of summer, you must keep writing blog posts as usual. Believe me, the traffic will pick up again in September and beyond. If you keep on your consistent blog writing schedule, you will reap the rewards during this high website traffic trend. If you give up, well, there you go.

Learn something new

Since this is a slower time of year, take the time to learn a new marketing strategy. Just think, you can have a new marketing strategy perfected by the time September rolls around and be ready for more leads, sales and business partners.

Work on relationship building

The low website traffic trends during the summer months are a great time to build relationships with people both on- and off-line. Although people are not as interested in buying products or joining businesses, you will be planting seeds. When the Fall season comes around and those people are looking for products and business, you will be the first person they think of!

Low website traffic in summer can be a big disappointment but if you use your time wisely and continue on your plan, you will reap the rewards later!

While the summer brings low website traffic trends, take the time to learn a new marketing strategy. CLICK HERE for access to one.

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Filed Under: Online Marketing Tagged With: MLSP

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Reader Interactions

Comments

  1. Lisa Thompson says

    July 28, 2013 at 6:28 pm

    Great article Lisa…

    I am taking your advice to heart…this summer I’m learning how to do video marketing as well as attraction marketing…

    It’s gonna be September before we know it 🙂

    Reply
    • Lisa J says

      July 28, 2013 at 6:34 pm

      Thanks Lisa!
      You are doing the right thing and I have no doubt that you will way ahead of the pack by the time September rolls around!
      Glad we are on the same team 🙂 You ROCK!
      Lisa

      Reply
  2. Rashid says

    July 31, 2013 at 2:44 pm

    I own an accounting related website – an educational site. I experience a 20% to 30% decrease in traffic every year during summer. Thank you for your article.

    Reply
    • Lisa J says

      July 31, 2013 at 4:48 pm

      Thanks for sharing! Glad you got some value from the article. Let’s look forward to September and beyond traffic!

      Lisa

      Reply
  3. Michael says

    September 8, 2013 at 11:43 am

    Summer has always been a slow time for web software. Like it says, more and more people are out on vacation enjoying the summer. Plus all the kids are out of school. Traffic always picks back up in the Fall.

    Reply
  4. Jared says

    July 5, 2014 at 6:42 pm

    Great article. Just have to keep pushing.

    Reply
  5. Ken says

    August 23, 2014 at 5:21 pm

    Great article. It is indeed disheartening to look at the numbers sometimes when web traffic dives down around this time of year, especially now, at the end of August.

    Reply
  6. a.d. says

    May 3, 2016 at 2:20 am

    my web site is very new, I am glad I am getting ANY traffic ..lol

    Reply
  7. Sarfraz Khan says

    August 6, 2016 at 4:43 pm

    I am facing this issue in this month even the rankings of my articles are same. But thanks for confirming that traffic of other websites also go low during summer.

    Reply

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