Empower Network is a blogging system that you may be thinking about getting all-in-with. Here are my thoughts about why that may not be the best solution for you.
As one of the largest, it gives you a fully functional and optimized blogging platform. At a monthly cost of $25, it’s very tempting to join Empower Network and get in on this high authority website.
There is also an Empower Network business which consists of affiliate marketing component where you can sell their products and get commissions.
For this article, I focus on the Empower Network blog system to give you a few things to consider before taking the leap.
As you read this, be thinking about where you want to put your marketing dollars, your time, thoughts, and energy.
Empower Network as a Business Solution
If you are getting started with Internet marketing, you may think of Empower Network as a good business solution. Let’s break it down.
It’s easy to get started. You don’t have to do anything except enter some information about yourself and then start blogging.
You know, writing content! You are encouraged to blog daily, so what the heck are you going to write about?
You still need to promote and market your blog. If not, all that time you spend writing will be wasted. How will you accomplish that?
What do you know about SEO (search engine optimization)? Even though you are on Empower Network YOUR content still needs to rank high in search engines like Google, Bing, and Yahoo. Without that, you will have no traffic and no leads or income.
Now that you know a few things you need to learn about, ask yourself this question: Do you want to do all that work to make incredible things happen with Empower Network, or do the same amount of work and have incredible things happen with YOUR own brand?
Are you still with me?
Picture this. Let’s say over a 6-month time-frame you write 120 articles that are all posted on the Empower Network blogging system. Maybe you are even getting some traffic to your articles because you did all that work as I mentioned above.
Did you brand you or someone else’s brand?
If you have your goals set on becoming a leader in the online world, put your time, money, and efforts into branding you.
Setting up your own website is the easy part and will cost $5 per month or less. The hard part is creating content, marketing, and learning how to drive traffic through SEO (search engine optimization). These are all things you must do regardless of whether you have your own website or use Empower Network system.
Your own blog and brand is an asset for YOU. I’ve talked about this before. I still make money from articles I wrote 3 years ago.
It is your brand, not someone else. Now if you are going to spend all that time and energy, wouldn’t you rather focus on building your brand and Internet presence instead of someone else’s?
Wouldn’t you rather set yourself apart instead of being lumped together with thousands of people on the same domain?
I have a lot of respect for the owners of Empower Network and admire what they’ve accomplished. But, building your own brand is the most valuable thing you can do for YOU.
Miriam Slozberg says
I have actually been strongly considering to join EN (did once before and it was a bad experience however the guy who I am considering to join under is a lot better established) and this post just gave me some serious food for thought. Thank you.
You are welcome. Thanks for stopping by! Glad that it gave you some things to consider. Branding is the most important thing you can do for yourself and there is plenty of training on how to do it the right way.
Wishing you all the best success!
Richard Petrillo says
Boy, you have really put this into perspective! I have always been a big believer in branding “You”. Its one of the first lessons I learned from Mike Dillard’s, Magnetic Sponsoring. He calls it “You Inc.”
Everyone getting started in this business should read your article. It makes no sense to go through all that work to wake up one day if you decide to move on from EN, and lose everything. It’s like the difference between setting up your blog on WordPress .com vs. WordPress . org.
You own nothing if you build your blog on WP.com and it can be take away from you at any time.
I will say, aside from David Wood being a genius with what he has created, even though it makes no sense to build your brand on the EN platform. I do need to give him credit for helping a lot of people who otherwise may never have gotten into the biz. Maybe they will have to learn this lesson the hard way, but for a lot of them, the skills they have learned can be taken with them for a lifetime. They can always go build it for themselves down the road.
I am with you though, if your looking to get started, do consider taking Lisa’s advice, you won’t regret it!
Thanks for the great article Lisa,
Thanks Richard! I appreciate you stopping by. You raised another great point about if a person moves on they end up with nothing. It’s not their asset at all. Rebuilding is an option right but what a big project!
I agree, kudos to Mr. Wood for his genius.
Kate Hudson says
Well explained. And yes no doubt Empower Network is real thing for making money flow positively and generating business opportunities too.
Leone Marziano says
Great post Lisa, I totally agree with you, after having been on two authority sites (EN and another similar high ticket one). When I decided that they were no longer for me, I lost all my work as you no longer have access to the blog. Branding yourself and learning to get traffic to your own brand is the best way to go. Blog on your own self-hosted website and reap the rewards.
Lisa J says
Hey Leone! So sorry that happened to you! But happy that you are now branding yourself with your own AWESOME blog! You offer great value.
Have a day full of success!
Amber Hinetekowhai says
Well said Lisa – I have had these same thoughts for a long time and you confirmed them. Thank you.
Lisa J says
You are welcome Amber! Thanks for stopping by.
Al Green says
I actually just ended my subscription to empower network last night. I was in for less than a month and the only reason I really joined was to try to build some backlinks to my personal site that I already have built.
I figured that if I made any extra money with it that would be cool too. I don’t think I’m alone in this thinking, but what I realized is that it just takes up too much of your time. Instead of writing an article for EN I can be writing an article for my personal blog or doing something else to help drive traffic.
I definitely agree with you that putting the time and effort into yourself is a much better way to go about your business.
Lisa J says
Hey Al! Thanks for stopping by. Appreciate you sharing your insight on this from experience.
I have to agree with you when it comes to branding: I would rather spend more time, energy and all, on branding myself (I am a defunct EN member). These days I am busy working on my personal blog and learning the ins and outs of email marketing. Later one I will be offering my courses to that list. It’s no brainer. I may not be making mega thousands of US$ but I will be making enough.
Lisa J says
Thanks for taking the time to comment about Empower Network. Have heard from many previous ENers about this.
Wishing you all the best in your online success!
Thanks Lisa! I was a late seeing this time-wise but right on time considering I was minutes form signing up with Empower Network. I never thought about the fact that if I leave them I would lose all my work. I currently have my own branded blog so I know the value of having full control of your blog site. I was going to use the EN platform because I thought it would be easier to generate traffic but from reading your article it appears you have to do the same work anyway.
Lisa J says
Hi Mark! Glad that my article gave you some good food for thought!
Here’s to your success!