Did you ever think that a 140 character status update could be used for lead generation? If you do Twitter marketing the right way, you can find leads, bring in sales, and recruit for your opportunity.
Don’t believe me?
According to Forbes online recently, Twitter outdid Facebook and LinkedIn for business-to-business lead generation. In a research report from Optify, Facebook was king of traffic generation but Twitter ruled all for lead generation at a rate of up to 9 times more leads.
Sounds completely crazy but if you pay attention to your Twitter marketing strategy, you can reap the rewards from this social media giant.
Before you go off to tweet about like there’s no tomorrow, keep in mind the attraction marketing principles and use Twitter as a marketing tool the right way to get results.
When you use Twitter to market your business, you want to make a good impression in the social media world. So, pay attention to these Twitter marketing tips! This is your opportunity promote you and your brand. Make it good!
Twitter Marketing Strategy
You may already be wondering how much time it will take to update yet another social media site! If you spend the time upfront creating a Twitter marketing strategy, you can spend as little as 10 minutes a day.
Here are three Twitter marketing tips to get you started.
- Maximize your profile: You can upload an image of you that displays on your profile. Use a photo for your header image that shows who you are. I like people who are smiling, how about you? Use a friendly photo of yourself. You don’t want to scare people away! You’ll also upload a background image that should be related to who you are or how you inspire others. Make it inviting, not weird. Remember, you want to attract people, not push them away.
- Writing a simple Bio: Be sure to relate to people and don’t be a salesman in your bio. I see so many Tweeters whose entire bio is one big sales pitch – that is not a good Twitter marketing strategy for lead generation. It’s a complete turnoff, don’t you agree? Instead, write who you are and what you like. Include a link to your blog, YouTube channel or Facebook page so others can connect with you there. For example if you are a busy Mom with a home business, you might write: Busy Mom of 2, loves hiking, family activities, blogging, Top earner in MLM. You get the idea.
- Write attractive tweets: Always provide content and value in your Tweets. Remember marketing is not about being a sales person, it’s about solving problems. Tweet about something useful that you learned. Write a blog post or make a YouTube video to create useful content that you can share on Twitter. Being attractive and helpful is what “Twitter marketing” is all about. This also includes motivational quote or cool pictures! Have some fun!
There are also many Twitter tools you can use to help manage your social media. And remember, the latest Twitter marketing trends (as mentioned above) reveal it as the top social media platform for lead generation.
Most importantly, whether you blog, use Facebook or other social media, it’s all about building relationships with people.
How are you using Twitter marketing to create valuable relationships? If you don’t have a good plan, click here for access to FREE training!