If you are marketing online, building your personal brand is more important than ever.
Bringing who you are to the marketplace is about learning how to stand out and not be like everyone else.
When you market on the Internet, how will people experience you? That is the real question to ask yourself.
Are you trying to be like everyone else? Why?
Do you think about what everyone else in your niche market is doing and then try to copy them? Why?
You are not those people, you are you!
Copying others will not help you stand out with your personal brand.
It may take some work to find out who you are and how you will create a memorable experience to your audience. Click here for a free training to learn how.
3 Tips to Creating a Personal Brand that Stands Out
Here are 3 ways that you can stand out with your personal brand:
Know your audience.
This is your first step on how to stand out. How can you position yourself if you don’t know who are talking to? What are the problems that your niche market faces? What type of information is of value to them? Think about the type of people that will read or watch your content. What perceptions will they form about your content and you? When creating your personal brand, communicating at the correct level with your audience will go a long way.
For example, if I am in the health and fitness business, who am I addressing – a person that is twenty or forty? My message will be different for each of those two groups of people because they face different challenges in life.
What makes you unique?
Know yourself first. Dig deep to understand your own strengths, values and passions. Be very clear about who you are to separate yourself from others in the same business as you.
For example, I can try to be like someone else who has wild success, but I would not be presenting my authentic self to people.
Believe in yourself and what you have to offer your world. You may not be everyone’s cup of tea but you will bring your own unique selling proposition to your audience and that is how to stand out!
Be consistent!
Consistency matters when building a personal brand. If you are inconsistent, then that will be the message you bring to your audience and how people will perceive you.
We talk a lot about optimizing blogs and video content, but what about optimizing the way other’s perceive you?
Being consistent is one great way to let others know what to expect from you.
Remember, a key way to stand out with your personal brand is with the experience you give to your niche market.
Your personal brand should send a clear message about you to your audience.
How do you stand out with your personal brand? Let us know in the comments.
Thank you for this! I always need a reminder to be consistent. It’s definitely my area of struggle but when you mention it effects the way people perceive you this touches home. It’s so true. Wow I hadn’t thought of it that way…this was an ‘aha’ moment.
Rosa recently posted…Natural Jump-Start Cleanse
So glad you got an “ah-ha” moment out of this! Optimizing how others perceive us is one of the most important things we can do online, and consistency is a huge part of it!
All the best success to you!
Lisa
Lisa, this is a fantastic posts and the ONLY way to succeed. I see too many of my competitors mimicking each other. I’ve created and sold many companies with ease because they all were branded well within my chosen community.
The old days of marketing is clearly gone. Branding and relationship building is the key to any business. Great post Lisa.
Jose Lopez recently posted…Dominican Barbershop Commercial in Orlando
Thanks so much Jose! I also see so many people using the same exact, tired methods. I call it cookie cutter marketing. Being unique rules!
Congrats to you on all your successes! You ROCK!
Lisa
This rings so true. A few years back I was told to be myself.
My audience grew quite immensely
Steve Krivda recently posted…14 Days To Grow Your Business
Be Consistent…. so very true… this was the one thing that I never understood as I should have…. since I’ve become very consistent things have really changed…. Thanks for sharing Lisa…great post…
Ron Deering recently posted…How To Use Instagram to Get Leads
Hi Ron.
Consistency can make or break your business. So glad that consistency is part of your marketing effort!
No stopping you now! To the top we go.
Lisa
Great post to remember – and these are the same tips that build that brand along with visibility, credibility and likability!
Donna Ward recently posted…Why You Need to Move Audiences onto Your Email List
Thanks Donna! Likeability is a key factor as well. So glad you brought that up!
Lisa
Hi Lisa,
Being unique is key….you do not want to be like everyone else! You want to stand out so people KNOW who you are and what you stand for and the above tips will definately help you to do that!
Loved this post as I know how important having a personal brand is especially online
Great post girl!
Thanks for sharing!
Joan Harrington recently posted…Do You Want To Achieve Your True Personal Brand Potential?
Thanks Joan!
Great minds think alike! Too many copy cats out on the Internet. People need to stand out and not be afraid to be themselves!
Thanks again. Always appreciate you stopping by.
Lisa
Lisa I totally agree about branding yourself…..that is the ONLY way to stand out from the crowd……and when you brand yourself you bring a uniqueness to the world that nobody else can duplicate. Thanks for the value in this post.
Nancy Loehr recently posted…How To Give And Receive Constructive Criticism Easily
Thanks Nancy! You are right-on… we all bring our uniqueness to the world. I love that! Thanks for sharing.