Use Referral Marketing to Get Free MLM Leads

Using referral marketing to get free MLM leads is an effective strategy to grow your customer base. Every network marketer has the same challenge. That is, finding a steady flow of leads to build a profitable business.

According to Wikipedia, “Referral marketing is a process to increase word of mouth marketing by encouraging customers and contacts to talk as much as possible about a brand or product.”

That makes sense, right? You want people talking about you and the solutions you offer in the form of products from your MLM business.

Use Referral Marketing to Get Free MLM Leads

The key to referral marketing is building relationships with your existing customers and well as new people that you meet.

In a recent statistic from the New York Time, 65% of all new business comes from referrals. If you are NOT implementing a referral program into your business, you are leaving money on the table.

We all focus so much on content marketing or social media as a way to get free MLM leads. While those methods work great, referral marketing is often ignored yet it’s a powerful marketing strategy.

Video – Referral Marketing to Get Free MLM Leads

Referral Marketing Ideas to Implement in Your MLM Business

Implementing a referral marketing strategy is simple and can increase the number of MLM leads you get for your business.

  1. Be Referable. This is the most important part of referral lead generation. People do business with those they like and trust so make sure you are that person! You can ensure that you are referable by always providing value in the marketplace, delivering on your promises and being a person of integrity.
  2. Implement a Referral Marketing Program. Do you already have a few loyal customers or visitors? Create a reward program to encourage people to share your brand with others. Your referral marketing program can be whatever you want. Perhaps you offer a gift certificate for referrals that make a purchase or give a gift that is from your MLM product line. Don’t be afraid to offer your referral program to visitors who have not made a purchase from you. They may not be ready to but may know someone who is! Then you can send them a small sampling of your product to get them hooked!
  3. Just ask for referrals. I talk to lots of people all the time and whether they are a customer or not, I always ask for referrals. Maybe they are not interested in joining your business or using your products, but may know someone who is. Maximize your MLM leads.
  4. Cross-refer with other network marketers. I have lots of friends in a variety of network marketing businesses. If I meet someone that is looking for skincare, I may not be selling it but I have a friend who is! I gladly refer that person to my friend. So be sure to build relationships with other network marketers so you can refer people to each other!

As you can see, referral marketing is a powerful strategy to get free MLM leads. What are your referral marketing ideas and what successes have you experienced? Do share in the comments!

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  1. Building relationships is so critical for your business and just like you so perfectly outlined here for referral marketing as well. Great post and thanks for sharing!
    Dereco Cherry recently posted…Dramatically Improve Your Chances Of Online SuccessMy Profile

  2. Rosa says:

    Absolutely Linda. Wow I really don’t do this enough. This is a bit of a wake up call. I’ve been so focussed on creating content that I haven’t been focussed on referrals. I love the idea of the reward program. Thank you!
    Rosa recently posted…Transformation TuesdayMy Profile

  3. Hi Lisa!
    Awesome tips on how important referral marketing is :) I definately will be implementing all :) Thanks for sharing your valuable tips!! Yes it does make sense :)
    Joan Harrington recently posted…How To Create Seductive Landing PagesMy Profile

    • Lisa J says:

      Thanks Joan! I appreciate you stopping by. Referral marketing is so under-utilized – I wish you great success with your implementation of it!

  4. Ron Deering says:

    What a great post on referral marketing…. some outstanding tips… thanks for sharing Lisa
    Ron Deering recently posted…33 Inspirational Quotes for Network MarketersMy Profile

  5. Awesome tips, Lisa!
    Asking for referrals can definitely increase your MLM leads! Thanks for sharing that!
    Jelena Ostrovska recently posted…Network Marketing Success – Prospecting Trick to Double Your SalesMy Profile

  6. Gary Bledsoe says:

    #3 BOOM!!
    I Believe That Every Person You Expose Your Business Opportunity To Should Be 6-10 New People To Expose Your Biz Opp To Also, But Only If You Ask!! Thanks For Sharing :-)
    Gary Bledsoe recently posted…21 Powerful Life-Changing Inspirational Quotes from “Game-Changers” and InnovatorsMy Profile

  7. Mike says:

    Lisa! Awesome tips!!! Excellent way to “BamFam” =Book a meeting from a meeting!!!! So glad to here you bring up Just Do It! So many could benefit from Just Doing It! Thank You for your leadership!!!

  8. Elvia Bravo says:

    Thank you for your post on referral marketing. I will take your tips and implement. Absolutely outstanding!

  9. Tracey Rose says:

    You always make so much sense Lisa and your content is always such good value. I love how your tone of voice in Tip #3 … I felt like you were talking straight to me … haha!

    Thanks for taking the time to put this info together :)
    Tracey Rose recently posted…Periscope How To Use It & Get 3-5 Leads P/DayMy Profile

    • Lisa J says:

      Thanks Tracey! I was! Asking for the referral is so obvious but most people don’t do it! I always think – well, what’s the worst thing that can happen? The person won’t give me any referrals, or may say something crazy. On the other hand, they may have referrals. You never know unless you ask!
      Have a great day!

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