The newest social media app to hit the market is Periscope, a live video broadcast app brought to you by Twitter.
Even with an exciting new tool like Periscope, you have to ask yourself if it’s right for your business before you jump in.
Just because Periscope is the latest new technology buzz, is it worth your effort and it is aligned with your business goals?
Click here to grab your Periscope step-by-step guide to learn more!
Should You Periscope?
With more and more people relying on their mobile phones for social media, Periscope seems like the perfect tool to reach your target audience.
As with any new social media platform, test Periscope to find out:
- Does your target audience participate in live video broadcasts?
- If they are on Periscope, are they responsive to your message?
- Are you comfortable with being in front of the camera for unscripted video broadcasts?
- Do you have time to add another marketing strategy to your business plan?
- Are you reaching the right audience with Periscope and how will you measure that?
- How “watch worthy” is your broadcast content?
These are just a few things to consider before jumping into this unique live broadcasting tool.
Video – Is Periscope Right for Your Business?
Why Use Periscope to Reach Your Target Audience
If you are building your personal brand online, Periscope may be right for your business. You won’t really know until you try it out.
When Twitter relaunched Periscope in March 2015, over one million users joined within the first ten days!
Those are some crazy numbers and they continue to grow.
Available for both Apple iOS and Android, this live video broadcast platform has taken the social media world by storm.
With live interaction, you can definitely get visibility and build a community around your message.
If you decide to go for it, I recommend that you keep your broadcasts short and to the point to match the attention span of most people.
As an early adopter of this Periscope, Be unique and stand out from the crowd to gain more credibility.
Also be sure to repurpose your Scopes. Repurposing any content is key to reaching audiences in different media platforms and Periscope is no different.
Are you on Periscope? What are your thoughts about it? Do share in the comments.
Ron Deering says
Great points…. I’m using periscope now and love it… but you are right I had to try it first to see if it made sense… those are all great questions to ask … you don’t want to just do something to do it…. it has to make sense and work for what you are trying to accomplish in your business… thanks for sharing this Lisa… you rock
Lisa J says
Hey Ron. So glad you stopped by and commented about your experience with Periscope. I think it’s a great platform but may not be right for everyone. Exactly as you said…be sure it makes sense for you and works for what you are trying to accomplish. Glad that you are getting great results!
Jose Lopez says
This is going to be spammers dream come true. “How to make one million dollar in 24 hours” I’m sure it will come in handy for those that target their audience via videos on a constant basis. I can see a use for this but I haven’t jumped in.
Lisa J says
Thanks for your comment. I hadn’t thought about that – but you are right. It can be a spammers paradise, especially if they have unsuspecting scopers watching their Periscope broadcast.
Like you, I have not jumped in either. I see the use and potential but I am very focused on 2 other marketing strategies and prefer to stay the course with those.
Thanks again for bringing up that important point.
I have a friend who does live broadcasts on Periscope. Invariably, she ALWAYS gets spammers that she has to block on the spot. But the live broadcasts are cool, all things considering. She interviews women who have succeeded in business despite all odds against them.
Lisa J says
Awesome! Spammers are everywhere. It’s a shame they make a job out of spamming people! Glad your friend is doing a great job with Periscope!
Adeposi Okupe says
I’m getting on periscope!!!! Thanks Lisa for putting fire in my trousers. . lol
Joan Harrington says
Great post and information on using Periscope for your business! Have not yet utilized it so these tips will come in handy! Thanks for sharing 🙂
Lisa J says
Thanks Joan! I am not on Periscope at this time either. I considered it and went through these steps to figure out whether it makes sense for me.
With my focus on other marketing strategies for now, I don’t see Periscope in my near future. I do see the potential and will look at it again at another time.
What is meant by “repurpose your Scopes”? I’m a baby boomer who is still trying to figure out all this “techie” stuff. Thanks.
Lisa J says
Thanks for stopping by! In general, repurposing content means that you take a blog post you already wrote and use it as a script for a video. Then you take the audio of the video and turn it into a podcast file. For Periscope, you can repurpose the “Scope” by posting the recording on YouTube and then embedding it into a blog post where you summary the contents of the Scope.
I hope that help! Have an awesome day!