There are many ways to set up and implement a successful Internet marketing strategy to generate leads. Your goal should be to grow your subscriber list as you build relationships with prospective customers and business partners.
Growing your email subscriber list with ebook lead magnets is the best way to attract your ideal customer. Whether you’re just getting started with internet marketing or you have experience, using ebook creation as part of your content marketing strategy can you the upper hand when it comes to connecting with your target audience.
Why Use Ebook Creation and Giveaway?
Have you downloaded any ebooks lately? I know I have!
You may already be familiar with ebooks that you pay for and then download. You can also create free ebooks available for download in exchange for someone’s email address. That is how you can build your email list.
Check this out: According to PricewaterhouseCooper LLP, in 2011, ebook sales were at about $2.31 billion and expected to grow to $8.69 billion in 2018.
Ebooks are becoming very popular as more and more people used electronic devices to consume information. And ebook creation and distribution can help you:
- Be an Authority
- Become an Author
- Have Credibility
- Stand out.
And the best part is that ebooks are not hard to create and can you enormous payback!
Simple Steps to Create Your Ebook
Creating an eBook is a great way provide real value to your audience in the form of solutions or other information.
Here are your steps:
1 – Define your target market
Before you create an ebook or write a single word, define your target market. You have to know who you are writing for and what problems you are addressing.
Talking to everyone is talking to no one. This is because if you aim at everyone, your target audience will not be targeted at all.
Figure out who your ideal customer is, for example:
- Women over 40 who need to lose weight.
- Stay at home moms who want to start a business
- Women between 20 and 30 who love to travel on a budget.
You get the idea.
2 – Decide on a problem that your ebook will solve.
After you define your target audience, think about the type of problems that your ebook can solve for them.
Your free ebook giveaway doesn’t have to 100 pages. It can be a few short pages that are packed with powerful information.
3 – Write a short ebook that provides the solution
One day I was looking for an ebook that provided recipes for homemade body butter. I found one and happily gave my email address in exchange for downloading the ebook which provided enormous value to me.
What solution can you offer through your ebook creation? Whatever it is, be sure to get to the point and be direct with your solution so people value what they downloaded.
You want them to stay on your email list!
4 – Where to get the content for your ebook
I know what you may be thinking, “where will I get the content for my ebook?” That’s the simple part! You can do your research via a number of sources. Just remember, you are not copying the source material, just using it for inspiration.
- Training webinars
- Life Experience
Plus you already have some knowledge about something so much of the time, you can write about what you already know.
5- How to create your ebook
After you have all your content ready, you can create your ebook. I recommend writing it in a document program first like Microsoft Word or something similar. This will give you a chance to organize the information and spell check it.
When you are ready, you can do any of the following:
- Create a PDF from your document program.
- Use Canva.com
- Use a Powerpoint template
- Hire someone at Fiverr to create it for you.
6 – Where to market your ebook
There are a number of online places you can market your ebook:
- Facebook – pages, groups, PPC
- Blog giveaway
- YouTube videos
You can promote your ebook using the same methods for blog and video promotion. Read more about that here.
7 – Other things you’ll need:
You’ll need to set up a capture page where you give away the ebook in exchange for an email address.
When someone signs up to download the ebook, your email autoresponder should capture their information and send an automatic email. Then you can email your subscriber list on a regular basis.
Storing your ebook
You can store your ebook for downloading in online locations such as your WordPress blog, Dropbox, and Google drive.
Ebooks are wonderful as free giveaways to share your solutions.
In the ebook you create, let people know about the problem. Then be sure to explain the solution and how the solution can benefit them. Create organized sections so your ebook is easily digestible by your audience. If it’s too difficult, people won’t read it.