Are you struggling to get more traffic to your website and get more leads? In this article I share the power of blog comments to help you achieve both those goals.
Blog comments are a powerful strategy to help build your authority online as well as your brand.
Just to be clear, we are not talking about any old type of blog comment, like the spam ones or those that are simply boring.
Here’s a tip. If you are going to spend the time leaving a comment on someone’s blog, make it a good one!
The Power of Blog Commenting
Blog comments are one of the most underutilized methods to get more leads and drive traffic to your website.
Video – Get More Traffic and Leads with Blog Commenting
Here are 3 tips that are proven to work!
1 – Get direct traffic to your website with blog commenting
I have some interesting blog commenters on my website. They get traffic all the time from my website to theirs. I track this information through my blog statistics. It’s always the same blog commenters that get the click to their website. Yet, others don’t. Why is that?
I’ll tell you why. Do not leave useless comments. Here’s what I mean, “ Great blog post. Love it.”
Boom! Does that make you just want to visit that person’s website?
Someone took lots of time to write the blog post and that’s all you have to say?
Here’s what to do instead. Write an interesting blog comment with your own take on the article, add to the value in some way with additional tips or write something insightful. Or, if you disagree with the author, just say so!
When people who happen on that blog post see your comment, they will be enticed to click the link back to your website to see what you are about. Why? Because now you are an interesting person.
Take the time to leave well-thought out blog comments if you want to reap the rewards of referral traffic to your blog. Often this type of traffic turns into leads.
2 – Use a WordPress Gravatar Photo
WordPress uses a type of avatar called “Gravatars”–short for “Globally Recognized Avatar.” Gravatars follow you around the web and automatically appear when you post a comment on a WordPress site.
Set up your Gravator with a nice headshot photo of yourself. When people read your blog comments, there is more trust associated with that comment when a friendly face accompanies it.
It can often mean the difference between getting your comment approved or if it was approved, a person not clicking the link to your blog.
Many bloggers will not approve blog comments from those without a gravatar photo.
3 – Stay in Your Niche Marketing
If you want to draw readers to your blog through your blog comments, stick with blog that are also in your niche. If your blog is about network marketing but you are commenting on blogs about dogs, that might not get you any traffic back to your blog.
Blog commenting is a powerful method to get noticed on other blogs and get referral traffic.
That traffic can easily turn into leads for your business.
What about you? What is your blog commenting strategy and how is it working for you? Leave a comment!
Jose Lopez says
Lisa I follow lots of people but by far you are the most I love to hear from because you are so crystal with and passionate about your teachings.
You are so right about commenting. However, I don’t comment just to comment or try to get backlinks from. I love to follow great teachers who know their stuff because you always will learn something useful.
About commenting. You are right about getting leads this way. I’ve gotten leads because of it.
Lisa J says
Thanks so much Jose! I appreciate your comments and the insights you add to blog posts! I didn’t mention backlinks in the post for the reason you mention. It’s usally just to get the link and adds no value towards getting the referral traffic if comments are light in quality. The same best practices apply to YouTube as well.
I appreciate you!
To your continued success.
Ron Deering says
Great content today Lisa… you are so right on about comments… Comments are no different than the content in the blog… VALUE, VALUE VALUE…. if you are not going to give any value then why comment….
and this is a great blog today… 🙂 thanks for sharing with the community…. you rock!!!
Lisa J says
Thanks Ron! You are so right, comments should give value too! I like it when commentors add their insights and tips – there is always something new to learn with online marketing! Thanks for stopping by. I appreciate that you took the time to leave a comment!
Elvia Bravo says
Lisa, thank you so much. I had no idea that comments are valued as much as the content on my blog. I appreciate all of the insights on this blog post. I look forward to your next blog post.
Richard Petrillo says
Wow, what an honor that you featured one of my comments in your post, Thank-You!
Love the video, and your energy. It’s refreshing to hear you speak on this topic, it really needed to be said. It is very frustrating when people leave only a one or two word comment and don’t add any value. What a lot of people don’t realize is, google indexes comments too. I have actually had some of my comments show up on the first or second page for specific keywords.
Your point about having an avatar is spot on, normally I will not approve comments without them.(Unless they are really great comments).
Thanks for getting this word out!
Lisa J says
Thanks Richard! Your comments ROCK!
I appreciate your feedback about the video. Thanks for adding that Google indexes the comments. That’s an important point – I sometimes see traffic coming from Google due to something in the comments.
Always appreciate you stopping by!
Chuck Holmes says
I like leaving blog comments to get more traffic. I try to average 1-3 per day. It’s not a lot, but it works for me. The key is to leave comments on popular blogs where people actually approve their comments, rather than let them sit in the back office for months or years. Being consistent also makes a big difference. Just my two cents.
Lisa J says
That’s a great commenting schedule to stick with. It’s so important to leave comments on active blog, or like you said, they never get seen!